90s legend Seal transforms into an actual seal for deeply unsettling Super Bowl ad

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Surprisingly, it’s taken until 2025 for Seal to appear on our screens as… an actual Seal.

It was certainly worth the wait, though, as the 61-year-old 90s crooner earned every penny of his fee for this incredible Super Bowl ad.

In what can only be described as a strike of pure genius, Mountain Dew somehow convinced the singer to agree to his face being generated onto the body of an animated seal.

He then proceeds to belt out a jingle about drinking the citrus beverage.

Reacting to the commercial, directed by Taika Waititi, fans have stamped it with their, ahem, seal of approval.

The trippy advert begins with American singer Becky G chilling in her kitchen, checking her phone, when she is offered a bottle of Mountain Dew Baja Blast.

Seal as a seal for a Mountain Dew Super Bowl ad was not on our 2025 bingo card (Picture: Mountain Dew) The 90s crooner gives it his all as he belts out a jingle for the soft drink (Picture: Mountain Dew)

After taking a sip, she is immediately transported to a speedboat for a cruise around a dreamy landscape—but all is definitely not as it seems.

Her blissful expression turns to one of shock when she glances over to a rock to see 15-time Grammy nominee Seal perching on top, surrounded by several other real seals.

The music legend then serenades her with a tune dedicated to his love of drinking Mountain Dew, even including a nod to one of his famous hits.

Modifying the lyrics to Kiss from a Rose, released in 1994, instead of singing, ‘Baby, I compare you to a kiss from a rose on the grey,’ Seal schmoozes: ‘Baby, I compare it to a kiss from a lime on the bay.’

The whole thing is utterly bonkers, not to mention somewhat disconcerting given how realistic the special effects are in transforming Seal into the sea creature.

And social media users have said exactly the same thing, quite rightly asking in the comments: ‘WTF is this?’

The ad also features American singer Becky G (Picture: Mountain Dew) Fair play, Seal, fair play (Picture: Mountain Dew) Our exact expression when we realised what was happening in this bizarre ad (Picture: Mountain Dew)

Writing on Instagram, upnvrdown joked: ‘Hoping seal got a PHAT CHECK for this ????’

‘Seal as a seal singing bout baja blast is something no one could have prepared for’, declared teaareoh.why.

‘Wth did we just watch ?’, questioned _eb4n_, while flowstateofmiind stating that the CGI was ‘traumatising’.

Plenty of people were here for it regardless, with pjvergnetti commenting: ‘Karaoke with Seal as a Seal is something I always knew I wanted and am so grateful to finally have.’

‘Seal is a seal… 2025 bingo card complete!’, added coachsteverogers.

And the star himself has insisted he loved being part of Kiss from a Lime add, saying in a statement to Adweek: ‘I had a blast coming up with new lyrics and loved collaborating with their team to bring this campaign to life in such a fun and unexpected way.’

Seal had a blast rewriting the lyrics of his hit Kiss for a Rose for the commercial (Picture: Starlite/Redferns for ABA) Fans are hoping the Grammy winner was paid a pretty penny for his appearance (Picture: Tommaso Boddi/Getty Images for UCLA)

The bizarre yet hilarious ad will air in the second quarter of Super Bowl 59 when the Kansas City Chiefs take on the Philadelphia Eagles at the Caesars Superdome in New Orleans tonight.

Seal’s Mountain Dew collaboration is far from the only wacky thing to grace our screens this Super Bowl season. As ever, we’ve been blessed with plenty of star-studded ads as hype for the game intensifies.

David Beckham and Matt Damon starred in Stella Artois’ 2025 Super Bowl ad, Aubrey Plaza teamed up with Michael Shannon for Ritz Crackers, and we had a very unlikely duo in the form of Gordon Ramsay and Pete Davidson for HexClad.

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The Super Bowl is the golden slot for advertisers; there’s no doubt about it. Last year’s game had an estimated audience of 123.7million, so if a brand can afford to bag themselves a slot, it could be extremely lucrative.

Whether they’re good or bad, Super Bowl ads are talked about for years to come in conjunction with the Halftime Show, which this year will see Kendrick Lamar take to the pitch with an inevitable tour de force of his greatest hits.

Fans in the UK can tune in on ITV, Sky Sports, or DAZN.

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