How Gen Z brought back a once controversial 1970s food

One controversial food from 1970s is making a comeback amongst Gen Z (Picture: TikTok)

Once looked down on, cottage cheese is back with a bang thanks to TikTok.

People on the app can’t get enough of the curdled milk product at the moment. The reason for this is that the lumpy dairy ingredient is low-fat, low-calorie and high-protein, making it a great addition to healthy treats. 

Gen Z are using cottage cheese in many inventive ways, from levelling up their eggs to whacking it on toast, and even using it to make cookie dough. Yes, you read that correctly.

Putting cottage cheese into everyday recipes has become so popular that there are various hashtags dedicated to the cause, including #cottagecheesecookiedough, #cottagecheeserecipes and just plain and simple #cottagecheese, which has been used over 37,000 times.

TikTokers are putting cottage cheese in all sorts (Picture: TikTok/eliyaeats)

Typically, milk and dairy products, such as cheese and yoghurt, are sources of protein and calcium but also high in fat. 

However, cottage cheese is high in protein but low in fat, which means those seeking to build muscle mass and stay fuller for longer can’t get enough of it.

Chandler Isaac shared her cottage cheese scrambled eggs with her 1.1 million followers, saying ‘this has been hands down my favourite high protein breakfast snack.’

@emthenutritionist

COTTAGE CHEESE BRUSCHETTA AVOCADO TOAST A quick, simple high protein breakfast (or lunch) that I eat A LOT. The cottage cheese hype is real from a nutrition point of view. Easy to incorporate into meals, high in protein to keep you full and lots of lovely vitamins. pair with fibre and you have a filling breakfast to keep you going. serves 1 360kcal and 22g protein 40g good bread 1/4 red onion, finely chopped Large handful of sweet cherry tomatoes, quartered 1/2 small avocado, diced 2 heaped tablespoons cottage cheese (low fat or normal) Fresh basil leaves, torn 1 egg 1 small garlic clove Salt and pepper to taste Fill a small saucepan with water and bring it to a gentle boil. Add the egg carefully and cook for 6 minutes for a soft-boiled egg. After cooking, place the egg in an ice water bath to stop the cooking process. Peel and set aside. In a small bowl, combine the quartered cherry tomatoes, chopped red onion, and diced avocado. Add a pinch of salt and pepper, plus a little drizzle of olive oil. Tear some fresh basil leaves and add to the mixture. Slice a garlic clove in half. Once the bread is toasted, GENTLY rub the cut side of the garlic over the surface of the bread 4-5 times to add a subtle garlic flavour. Spread the cottage cheese evenly over the garlic-rubbed toast. Top with the bruschetta mix. Cut the soft-boiled egg in half and place it on top of the assembled toast. Sprinkle with salt and pepper if needed. #healthyfood #healthyrecipes #breakfast

♬ original sound – Emily English @chandlerisaac

R U KIDDING – 32 g of protein in a silly little meal ???? i guess im in my cottage cheese era ???????? #highproteinmeals #highprotein #highproteinbreakfast #highproteinsnack #easysnacks #easybreakfast #cottagecheeseeggs #highproteinrecipe

♬ baddie background – Dersim ????

Many others have shared their cottage cheese on toast recipes, with the hashtag #cottagecheesetoast also proving popular – it’s been used on over 1,000 videos.

Meanwhile Emily English (@emthenutritionist) shared her stacked avocado and eggs on toast, with the toast smothered in cottage cheese.

This included @EllieLerma, who said she first saw the idea for ‘sweet and spicy’ cottage cheese toast on Instagram. She made hers by putting chilli jam, salt and honey and on top of cottage cheese on toast.

@ellielerma

I got this sweet and spicy cottage cheese toast idea from instagram! Tag the original creator if you know them ????????

♬ Relaxing Guitar – Yunusta

It’s not just limited to a TikTok craze, either: retailers in the UK are reporting a huge increase in demand for the product, with M&S reporting a 30% year-on-year rise in sales. Meanwhile, Waitrose has reported a 22% increase, according to The Guardian.

Robert Graham, managing director of Graham’s Family Dairy, told the newspaper that the craze has come out of ‘nowhere.’

He said: ‘Since May of last year, when there was a TikTok craze that went on, cottage cheese sales for us are up 40%.’

It’s certainly not everyone’s cup of tea, though, with @tkpaps writing on X, formerly Twitter: ‘This cottage cheese trend needs to stop.’

Meanwhile, @bethconvid19 penned: ‘This cottage cheese trend has gone FAR enough. I will NOT be substituting it in mashed potatoes, dips or ICE CREAM. I would like to declare war on influencers.’ Fair enough – we all deserve nice things.

So, the next time you’re looking for a protein-rich breakfast or satiating snack, why not turn to cottage cheese? It’s not the 1970s anymore.

Cottage cheese cookie dough recipe

Ingredients

324 g (2 cups) low-fat cottage cheese 60g ((1/4 cup) maple syrup 2 teaspoons vanilla extract 190g (2 cups) almond flour 60g (1/2 cup) vanilla protein powder 200g (1 cup) dark chocolate chips

Method

In a blender, combine the cottage cheese, maple syrup and vanilla, then puree until very smooth. Transfer to a bowl and stir in the almond flour and protein powder until well incorporated, then fold in the chocolate chips. Store in an airtight container in the fridge.

Do you have a story to share?

Get in touch by emailing [email protected].

Tags Kerko

Kete lajm mund ta gjeni direkt ne linqet me posht:
Controversial Picture TikTok People Putting TikTokers Typically However Chandler Isaac COTTAGE CHEESE BRUSCHETTA AVOCADO TOAST Large Fresh After Slice GENTLY Spread Sprinkle Emily English KIDDING Dersim Meanwhile EllieLerma Instagram Relaxing Guitar Yunusta Waitrose Guardian Robert Graham Family Dairy Since Twitter CREAM Cottage Ingredients Method Transfer Store MetroLifestyleTeam Metro

Kerko ne Google fjalet :

Kliko mbi fjalet me posht shfaqet kerkimi:
Controversial Picture TikTok People Putting TikTokers Typically However Chandler Isaac COTTAGE CHEESE BRUSCHETTA AVOCADO TOAST Large Fresh After Slice GENTLY Spread Sprinkle Emily English KIDDING Dersim Meanwhile EllieLerma Instagram Relaxing Guitar Yunusta Waitrose Guardian Robert Graham Family Dairy Since Twitter CREAM Cottage Ingredients Method Transfer Store MetroLifestyleTeam Metro

Shiko videon ...