How Meghan Markle’s Netflix ‘flop’ actually made $10,000,000 for her brand
The show has also secured a season two after landing in Netflix's top 10.
Despite the furor against Meghan Markle’s new Netflix series With Love, Meghan, the show has done financial wonders for her new brand.
First announced in 2024 under a different name, the Duchess of Sussex relaunched her lifestyle brand, As Ever, in February ahead of her highly-anticipated show.
The eight-episode reality series sees Meghan, 43, return to her roots as she dispenses wisdom on simple meals, party prepping and elevated guest hosting while joined by a series of guests – aka how to be the hostess with the mostess.
As with anything she does since marrying Prince Harry, her show has been torn apart by critics and viewers slamming it as stilted and ingenuous.
Although not everyone has shared vitriol for the series, which forms part of Harry and Meghan’s $100million (£78m) partnership with the streaming platform (including the homemaking brand).
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And it seems the deal is paying off, as new data provided by Launchmetrics shows that the series has translated into $10m (£7.7m) for her brand through media impact value (MIV) – drawn between March 4 and 11.
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Previous Page Next PageMIV is a metric that analyses quantitative and qualitative data conclude the value of the media impact of influencer marketing actions on a brand image.
Her brand is mentioned in With Love, Meghan such as when she is chatting to Mindy about the bespoke jam which some lucky individuals got an early tasting of.
As Ever, which officially launches in spring, is ‘more than a brand – it’s a love language’ according to the official website.
The ‘curated collection’ includes a variety of spreads, honey, teas and baking mixes for which fans can sign up to a newsletter to be informed exactly when they go on sale.
And the mum-of-two’s brand is not the only thing benefitting. At one point in the show she wears Loro Piana sweater which earned the luxury Italian brand $1m (£771k) in MIV.
Her outfit choices also proved lucrative for clothing brands (Picture: AP)Jenni Kayne’s cashmere boyfriend sweater cameo earned her $497k (£383k) and Emilia Wickstead’s ship-print midi-dress provided her brand $362k (£279k).
The positive outlook for her brand comes alongside a season two renewal from Netflix, with the new episodes landing in autumn. And the show landed in Netflix’s top 10 in its week of release with 2.6 million viewers.
The new business initiative was originally named American Riveria Orchard but she soon ran into trademark trouble.
In an exclusive interview with People, she explained: ‘There are tons of twists and turns — even with the name. I was figuring it out in real time.’
And she reflected: ‘I appreciate everyone who gave me the grace to make mistakes and figure it out and also to be forgiving with myself through that. It’s a learning curve.’
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Previous Page Next PageDespite whipping up plenty of anger with her new show – not everything said was negative.
Metro’s four-star review reads: ‘For those who argue that this version of Meghan is just as manufactured as anything else about her over the past decade, I would agree.
‘But at least this time, we know exactly what we’re signing up for.
‘With Love, Meghan fits perfectly into the genre of TV that you can whack onto the background while you get your Sunday chores done – and it is not pretending to be anything else.’
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