Nintendo Switch 2 will be $100 more expensive than original predicts analyst

Analysts seem to agree on the likely price of the Nintendo Switch 2 and while it’s an increase, it should be relatively manageable for UK fans.

While the Nintendo Switch 2 won’t normally be sold for the tens of thousands they’re currently going for on the black market, there are still concerns that it’ll be significantly more expensive than the current model. Especially with US president Donald Trump’s tariffs threatening to bump console prices up even further.

One Italian retailer has already listed Switch 2 pre-orders at €364.99 (about £307), but that was clearly a guesstimate on its part (a fairly generous one at that) and it has since bumped it up to €389.99 (about £324).

Nintendo will likely avoid committing to a price for as long as it can, while it gauges the public’s interest, but one analyst has predicted that it will settle on a price of $399.

That price would make the Switch 2 $100 more expensive than its predecessor and about $50 more expensive than the OLED model, which Nintendo sells for $349.99 in the US.

The prediction comes from analyst Joost van Dreunen and the latest edition of his Super Joost newsletter, where he discusses all the factors that will impact how Nintendo chooses to price its new console.

‘Based on current market dynamics and platform positioning strategy, Nintendo is likely to price the Switch 2 at $399,’ writes van Dreuen, arguing that it’s an ideal balance between keeping the console affordable and accessible to the average customer (something Nintendo has already insisted is a priority) while underlying the fact that it’s a new console.

Although a price rise it would keep it cheaper than other handheld devices on the market, such as the Asus ROG Ally X, which costs $800.

So, what does this mean for the UK? A straight conversion would put the Switch 2’s predicted price point at roughly £316, which is significantly more than the current Switch’s asking price of £259.99.

However, such conversions are never 1:1 and it’s unlikely Nintendo would bump the UK price up by only £56. A safer bet would be a price that falls halfway between the conversion and the US price, so somewhere around £350 to £360.

The Switch OLED Model is £309.99 in the UK and if you apply the same 14% increase as in the US, that suggests a UK price for the Switch 2 of around £354 – which is exactly the same ballpark as above.

While this is all just speculation, van Druen isn’t the only one predicting a similar price. Last month, IGN quizzed several analysts about the Switch 2’s potential price, with Dr Serkan Toto of Kantan Games and Circana’s Matt Piscatella also predicting somewhere around the $400 range.

As for the aforementioned tariffs, Nintendo president Shuntaro Furukawa touched upon them during a press conference earlier this month. According to Reuters Japan (and translated by Nintendo Everything), Furukawa doesn’t sound too concerned by the potential impact.

‘Nintendo Switch is not only manufactured in China, but in places such as Vietnam and Cambodia as well,’ said Furukawa, referencing the stricter tariffs Trump has imposed against China.

‘While we anticipate a certain impact, the influence on this year’s financial results is expected to be minimal. We will continue to observe the trends, and thoroughly consider how to respond.’

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