ITV fears its ‘end of the road’ for huge show 19 years later
It is becoming 'difficult to justify.'
ITV is reportedly considering axing Dancing On Ice over dwindling ratings after nearly two decades on air.
The first episode of the current season drew an average of 2.9 million viewers, a disappointing drop from last year’s 3.6 million.
This has sparked fears that Dancing On Ice, which debuted in 2006 with Holly Willoughby and Phillip Schofield as hosts, has ‘reached the end of the road.’
The declining audience has reportedly made the show’s extensive costs ‘difficult to justify’.
Among the expenses are significant presenting fees for Holly and Schofield’s replacement presenter Stephen Mulhern, as well as the twelve celebrities who compete. They are said to command six figures due to the months of rehearsals required.
A source told The Mirror: ‘There are very real fears this is the end of the road for Dancing On Ice.
