David Tennant game show becomes ITV’s ‘most expensive flop in years’
David Tennant's new show has confused viewers.
It’s been a bad week to be a David Tennant fan, as his latest show has been branded an ‘expensive flop’ following a dramatic shake-up.
Genius Game, which made its debut on ITV last week, originally aired on Wednesday and Thursday at 9pm – it’s hosted by the 54-year-old Doctor Who star.
In the aftermath, however, it was quickly rumoured that the muted reception to the first few episodes resulted in a schedule change for it.
Only 1.2 million viewers tuned in for the first episode (via Broadcast Now), significantly behind Race Across the World, which pulled in 3.1 million in the same timeslot over on BBC One.
According to the Radio Times, the low ratings for Genius Game put the show at just half the 2.2 million average for that timeslot.
Now the show has been branded an ‘expensive flop’ by industry insiders following the surprisingly low pick-up rate from ITV viewers.
